Gaming Industry Sales
Gaming industry sales have soared in July, not to mention throughout 2020 due mainly to the COVID 19 pandemic, which is still spreading throughout the country.
The gaming industry as a whole is made up of certain components and other sub-components including video game content (video games, DLC & subscriptions), video game hardware (video game consoles, desktops & laptops), and video game accessories (controllers, racing wheels, and headsets).
July Gaming Industry Sales
To get a clearer view of the gaming industry as a whole in order to see how well it did for the month of July, we’ll need to break the components and sub-components up, so here goes…
- Video Game Hardware = $3.4 Billion
- Video Game Content = $3.3 Billion, and…
- Video Game Accessories = $170 Million
Video Game Hardware Sales
Despite the fact that both Microsoft and Sony are expecting their latest monster consoles, which are set for release by this year’s holiday season, video game hardware sales were at an all-time high! But, what drove hardware sales was neither Sony’s Playstation 4 or Microsoft’s Xbox One/One X, it was none other than the Nintendo Switch. In fact, the Nintendo did so well, that the console has been sold out for some time! Amazon has its arrival clocked in at end of October.
Video Game Content Sales
As it pertains to video game content, the winner was clearly in the video game sub-component! The top five best selling video games for the month of July are as follows:
- 5. Animal Crossings: New Horizons
- 4. The Last of Us: Part II
- 3. Paper Mario: The Origami King
- 2. Call of Duty: Modern Warfare
- 1. Ghost of Tsushima**
Video Game Accessories
With regards to video game accessories, controllers got the top spot and the top-selling video game accessory of not only July but of all 2020 was the Xbox Elite Series 2 Wireless Controller.
Total YTD 2020 Sales…
Total YTD 2020 Gaming Industry Sales is up 21% or over $25 billion from all of last year’s sales. More specifically, 2019 was up 4% from 2018, which translates from $115.5 billion (2018) to $120.1 billion (2019).
Reuters predicted in May that 2020 gaming revenue would reach $159.3 billion, and it’s already at over $145 billion as of July, and there’s five months left in the year.
Keep in mind; however, that the numbers are mostly driven by the pandemic. You see, growth from 2018 to 2019 was only 4%, which means growth will more than likely fall between 2020 and the end of 2021.