Epic Games Is Suing Apple…
North Carolina-based game developer Epic Games is suing Apple and Google for removing Fortnite from their respective app stores!
A few days ago we published an article discussing why Apple’s app store is still denying Microsoft’s xCloud, but unlike xCloud, Fortnite was already accepted by not only Apple, but Google as well. So why was Fortnite removed from both app stores?
For starters, earlier yesterday, there was a payment feature rolled out by Epic Games on its Fortnite App. The payment feature was a direct violation of both apps’ payment guidelines. Here’s what’s a bit interesting though… Epic Games went directly after Apple on Social Media. This leaves us to believe the rollout was intentional in order to go after Apple and to put a stop on Apple’s strong control their in-app game market.
Although Epic Games named both Apple and Google in its injunction suit, it’s important to point out that Epic Games is aiming their entire artillery at Apple. They’re doing so by throwing Apple’s 1984 Superbowl advertisement back in their face (with some slight differences, of course…). Back in 1984, when the ad aired that one time, it was inspired by conformity and being under the thumb of Big Brother. As you all know, Big Brother was Big Blue, IBM. Instead of David Graham who starred as Big Brother in the original ad, Epic put a talking apple. Check it out…
Epic Games may be suing Apple and Google for removing Fortnite, but they blatantly violated their respective policy! Was this a calculated move so Apple would change its terms of service? Does Epic think it can win this fight? We keep hearing Apple is monopolizing its app store, but is it really monopolizing? I mean 40% of Epic is owned by Tencent, which is already the world’s largest gaming company! Some may say Epic could be a monopoly by association?